TL;DR

• Start early and plan strategically, giving yourself time for GMAT prep, school research, visits, and setbacks to submit thoughtful, high-quality applications
• Authenticity matters: tailor each application to the school’s values, be yourself in essays and interviews, and clearly explain your post-MBA career goals
• Quality beats quantity: focus on a manageable number of schools, know your resume and industry deeply, and leverage conversations with students and alumni

There’s no doubt about it: getting into business school is challenging. The MBA application process is time-consuming, and many of the leading MBA programs in the world admit less than 20% of applicants.

But that doesn’t mean it’s impossible. 

Every year, hundreds of thousands of students are accepted into business school because they’ve put together an application that admissions teams simply can’t ignore.

If you’re wondering how to do the same, we’ve scoured MBAInsight.com and r/MBA to find the best admissions tips from those who applied successfully to business school.

1. Start the process early

MBA application windows tend to open around 12 months before the program begins—but your preparation should start even earlier. Allow yourself another three to six months to research target schools, take the GMAT, and craft your application. From someone who was admitted into the Chicago Booth School of Business MBA:

“Start the whole process early. Give yourself time for setbacks, delays, and more diligence on the schools. You'll be spending the next two years of your life at one of the schools you're applying to, so you might as well make an informed decision.”

2. Get the GMAT done first

The GMAT is one of the cornerstones of your MBA resume. Often schools won’t even consider an applicant if they don’t fit their initial screening criteria, so make sure to prepare and give yourself enough time to retake the exam if you don’t get the score you think you deserve. From an MBA candidate at Vanderbilt Owen School of Management:

“Get the GMAT out of the way as soon as you can. I studied every single day for three months to prepare for this test and did quite well on the first run. Overall, I think that's what it takes to do well on this exam. Given its importance on your admission result and even scholarship package, it's worth putting in the time and effort.”

3. Visit the school and sit in on a class

If you can, visit the campus of your target school to sit in on a class, and get a feel for the atmosphere. While a short visit shouldn’t be the only factor in deciding whether you apply, if you do decide to submit an application, the fact that you’ve put in the effort to visit shows that you’re serious about their program. From an MBA candidate at Dartmouth Tuck School of Business:

“Visit the campuses. Even if admissions officers say it does not matter, it gives you a lot of insights to talk about in your essays and interviews. And if you do get multiple offers, it helps you decide where to attend.”

4. Meet with current or former MBA students

Perhaps the best way to understand a program’s strengths and weaknesses is to meet current students or recent graduates. They can give you real insights into the program and what it’s like to study there. From a 2025 MBA student who won a scholarship to study at Cambridge Judge Business School:

I reached out to a lot of alums— maybe 15 overall—and it was really cool because they were happy to help out. So reach out to alumni to find out more about the schools. It'll help you evaluate fit.

5. Be yourself in your essay, application, and interviews

Writing an essay portraying the person you think the admissions office wants to read about is the fastest route to application rejection. People can tell when you are being insincere, so rather than overstating your achievements or exaggerating your experience, be yourself and focus on what makes you unique. Admissions teams will appreciate it. From an admitted MBA candidate at Chicago Booth School of Business:

“Do not write a cliché essay or answer interview questions in a way you think they should be answered. Be yourself. Schools are looking for a diverse group of personalities to contribute to their community.”

6. Make sure you align with your school’s values

 While it may be tempting to copy and paste the same essay across multiple applications, try to tailor the essay you send to each school. That’s because admissions committees want to see that you understand and share their values—and that’s most often communicated through the essay you share with them. From a 2025 MBA candidate at INSEAD:

“Focus on writing compelling essays that align your goals with the school’s values. Articulate your aspirations clearly and emphasize what makes your journey unique. You don’t have to check every traditional box to succeed.”

7. Be clear about your post-MBA career goals

While an MBA can lead to promotions and higher-paying roles, it doesn’t offer any guarantees. When applying, you should emphasize how the program fits into your planned career trajectory. Explain how it will help you achieve your career goals, but don’t imply that it’s a golden ticket to a bright new career. From a 2025 MBA student at an M7 business school:

“I implied to the program that I would be successful without an MBA, that it’s just a medium that would let me ascend to my goals quicker (as it should be, not a career cure-all). I think that implication resonated well with admissions.”

8. Don’t apply to too many schools

Applying to as many schools as possible that fit your criteria may seem like the right approach, but burning out or becoming frustrated with the process can result in submitting weak applications. From an MBA candidate at The Wharton School:

“I would say six is the max you should apply to. I hit six and really started to burn out. Even with support from a consultant, it just became too much and quality would have really started to drop off if I had done anymore.”

9. Understand your industry and resume

One often overlooked part of the application process is the importance of knowing yourself. You should be ready to be quizzed on every aspect of your personal and professional life, including your resumé and current role. So be prepared. Make sure you can explain every section of your resumé and be ready to show that you know your industry inside out. From an admitted candidate at Harvard Business School:

“Be ready to explain and analyze key, pivotal points in your resume. Understand your industry, its trends, and its current market. My interviewer asked for my thoughts and perspectives on leadership and some technology trends happening at the time. She pushed me on my answers and challenged me to think deeply.”

This article was first published in October 2017, updated in June 2020 and then again in December 2025.